The elegant lounge bar at Club Piso 51 was the setting for an unforgettable evening, where the art and heart of artisans from around the world shone brightly. The relaunch of the Womens Magic Hands Digital Platform was not just a celebration of creativity, but also a tribute to the dedication and effort of the women who weave stories into every piece with their hands.
This project, driven by the visionaries Raquel Birman Bessudo, Ivone Henestrosa, and Nadine Henestrosa Matus, has a deep purpose: to generate a real social impact. Womens Magic Hands is much more than an online store; it is a bridge that connects talented artisans with the world, allowing them to receive fair compensation for their creations while empowering them through financial inclusion. Every product that reaches customers’ hands has been lovingly crafted, with strict quality control and the necessary follow-up to guarantee a unique experience.
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The founders spoke from the heart, sharing their desire to humanize digital commerce by telling the stories behind each artisan and their products. Through this platform, they aim not only to sell but also to recognize the cultural and economic value of folk art, honoring traditions that have been passed down through generations.
The runway show was the highlight of the night. Models proudly showcased designs by Oaxacan artisans, whose creations captivated the audience with their authenticity, intricate details, and deep connection to the land that inspired them. Each garment told a story, and as they paraded down the runway, the audience couldn’t help but feel part of that narrative. While admiring the beauty of the pieces, guests toasted with sparkling wine, mezcal, and enjoyed delicate canapés in an atmosphere filled with warmth and emotion.
The night concluded with a special invitation from the project’s creators: explore the platform and become allies in the empowerment of these artisans. By purchasing their products, each customer becomes part of a movement that values artisanal craftsmanship and helps these women continue weaving their dreams with their hands.
It was a night full of colors, emotions, and hope, marking a new beginning for Womens Magic Hands, which will continue to work tirelessly for the future of artisans and the recognition of their art worldwide.
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