Who we are

We are a global social enterprise that supports talented artisans by providing them with eCommerce tools so they can sell their products in the USA.

Our goal is to showcase the beauty and cultural meaning of Folk Art and traditional handicrafts of different corners of our world, so their cultural and economic value can be recognized and appreciated worldwide.

Why Womens Magic Hands?

The artisan sector is a key driver of economic growth, job creation, and cultural preservation. It is the second-largest employer in the developing world, only behind agriculture, generating incomes and providing important and unique skills development, particularly to women.

Yet, many artisans are trapped in local micro-economies and struggle daily to make a fair living from their handicrafts. This economic crisis is forcing them to leave their roots and traditions behind, risking the continuity of Millenial techniques.

Fortunately, the Internet has created new and exciting opportunities. However, the majority of women artisans still lack the knowledge of how to take advantage of e-commerce technologies and digital marketing best practices. Womens Magic Hands aims to transform that reality by providing e-commerce resources in four main strategic areas to help artisans thrive in the global market:.

1. Fairtrade Marketplace

Access to a ready-to-sell digital marketplace promoting ethically produced products and ensuring fair pay for the artisans.

2. Digital Marketing and storytelling

Humanising internet and eCommerce by building the stories behind each product, from the cultural richness to the life story of each artisan. Promotion and digital marketing strategies so artisans can showcase their products globally.


Quality control, order fulfilment, and shipping tools.

4. Financial Inclusion

Access to banking, digital payments, and web services through our country ambassadors.

Our Ambassadors

We provide the eCommerce resources earlier described through our ambassadors. Womens Magic Hands ambassadors find new artisans, curate products, and provide training. Our unique program allows ambassadors to teach artisans in a personalised and kindhearted way. We will then offer artisans a powerful platform to showcase their products and access a global market. By providing digital commerce tools, we can create an integral and lasting change in the lives of our artisans' network while ensuring the preservation of their breathtaking artwork.