About us
We are a global social enterprise that supports talented artisans by providing them with eCommerce tools that will enable them to sell their products in the USA.
Soon introducing our eCommerce for Folk Art & traditional handicrafts, bringing together artisan women from diverse cultures from around the world.
Our goal is to showcase the beauty and cultural meaning of Folk Art & traditional handicrafts from all around the globe, so their cultural and economic value can be recognized and appreciated worldwide.
Why Womens Magic Hands
The artisan sector is a key driver of economic growth, job creation, and cultural preservation. It is the second-largest employer in the developing world, behind only agriculture, generating incomes and providing important and unique skills development, particularly to women.
Yet, many artisans are trapped in local micro-economies and struggle daily to make a fair living from their handicrafts. This economic crisis is forcing them to leave their roots and traditions behind, risking the continuity of millennium-old techniques.
Why Womens Magic Hands
Fortunately, the Internet has created new and exciting opportunities. However, the majority of women artisans still lack the knowledge of how to take advantage of eCommerce technologies and digital marketing best practices. Womens Magic Hands aims to transform that reality by providing eCommerce resources in four main strategic areas to help artisans thrive in the global market:
1. Fairtrade Marketplace: Access to a ready-to-sell digital marketplace promoting ethically produced products and ensuring fair pay for the artisans.
2. Digital Marketing and storytelling: Humanising internet and eCommerce by building the stories behind each product, from the cultural richness to the life story of each artisan. Promotion and digital marketing strategies so artisans can showcase their products globally.
3. Logistics: Quality control, order fulfilment, and shipping tools.
4. Financial Inclusion: Access to banking, digital payments, and web services through our country ambassadors.
SOON ON KICKSTARTER
What is Kickstarter? A crowdfunding platform available for innovative and creative endeavours, including projects intended to contribute to social and/or environmental change.
Follow our campaign! Be part of the transition to a sustainable future by supporting our project, as we promote cultural heritage while empowering women artisans!
Our ambassadors
We provide the eCommerce resources earlier described through our ambassadors. Womens Magic Hands ambassadors find new artisans, curate products, and provide training. Our unique program allows ambassadors to teach artisans in a personalised and kindhearted way. We will then offer artisans a powerful platform to showcase their products and access a global market.
By providing digital commerce tools, we can create an integral and lasting change in the lives of our artisans' network while ensuring the preservation of their breathtaking artwork.
Our founder
RAQUEL BESSUDO
Raquel's passions are history, culture, and the arts. She has a BA in Art History from the Instituto de Cultura Superior AC., a postgraduate diploma in Mayan and Nahuatl Literature, and a master's degree in History of Mexico from UNAM.
She has worked in the public and private sectors and has an impressive trajectory in nonprofit initiatives making her the recipient of several recognitions and awards. She has appeared in numerous TV shows and recently published her autobiographical book “Cómoda en mi piel” (Comfortable in my skin) published by Penguin Random House under the imprint Aguilar.
The reason she started Womens Magic Hands is that she wants to leave a legacy of appreciation for global traditions and arts and support the women behind the creation of impressive traditional handicrafts.
Founding Member
CAMILA LOPEZ
Camila, passionate about innovation and sustainable development, joined Womens Magic Hands as the Head of Business Development. She strongly believes in the importance of storytelling and cultural appreciation to foster meaningful social change.
With 8 years of experience in sustainability consulting and in the development of businesses where sustainability is at the core of their strategy. A former partner of the first Mexican consulting firm for events and cultural platforms. Current associate of a non-profit organisation that focuses on cultural projects that promote social cohesion and environmental awareness.
Her studies include a Bachelor's Degree in Business Administration at the Universidad Iberoamericana and an MPhil in Society, Environment and Sustainability at the University of Cape Town.
Founding Member
VICTOR LICHTINGER
Victor is passionate about Sustainable Development and is an expert in water conservation. He is an economist with an MSc Degree and doctoral studies from Stanford University.
He was the President of the Advisory Water Council of Mexico from 2018 to early this year. He has been a consultant, on environmental and sustainable development issues, to the World Bank, the United Nations Development Program, various environmental international NGOs such as WWF (World Wildlife Fund) and EDF (Environmental Defense Fund), and several private transnational enterprises.
His profound interest in contributing toward a sustainable present and future has brought him not only to believe in the power of uplifting women but to join as a founding member to develop the business strategy.
Founding Member
DAVID FINKELSTEIN
David is a serial entrepreneur, with many years of experience in international high-tech business development.
He received a B.S. Degree in Economics and Computer Sciences from the University of California at Los Angeles (UCLA) and an MBA from Stanford University
Prior to becoming an entrepreneur, David held various senior sales, marketing, and business development positions in the telecommunications industry, in both the United States and Europe. He travels extensively, has lived in nearly 10 countries, and believes strongly in the power of the internet to help improve lives in developing countries.
He is passionate about the mission of Womens Magic Hands to provide eCommerce tools to boost economic development in diverse communities worldwide.
