About us
We are a global social enterprise that supports talented artisans by providing them with eCommerce tools that will enable them to sell their products in the USA.
Soon introducing our eCommerce for Folk Art & traditional handicrafts. Ensuring Fair Trade principles & bringing together talented artisan women from diverse regions of the world, starting with Mexico & South Africa.
Our goal is to showcase the beauty and cultural meaning of Folk Art & traditional handicrafts from all around the globe, so their cultural and economic value can be recognized and appreciated worldwide.
SOON ON KICKSTARTER
Kickstarter is a crowdfunding platform available for innovative and creative endeavours, including projects intended to contribute to social and/or environmental change.
Follow our campaign! Be part of the transition to a sustainable future by supporting our project, as we promote cultural heritage while empowering women artisans!
Why Womens Magic Hands
The artisan sector is a key driver of economic growth, job creation, and cultural preservation. It is the second-largest employer in the developing world, behind only agriculture, generating incomes and providing important and unique skills development, particularly to women.
Yet, many artisans are trapped in local micro-economies and struggle daily to make a fair living from their handicrafts. This economic crisis is forcing them to leave their roots and traditions behind, risking the continuity of millennium-old techniques.
Why Womens Magic Hands
Fortunately, the Internet has created new and exciting opportunities. However, the majority of women artisans still lack the knowledge of how to take advantage of eCommerce technologies and digital marketing best practices. Womens Magic Hands aims to transform that reality by providing eCommerce resources in four main strategic areas to help artisans thrive in the global market:
1. Fairtrade Marketplace: Access to a ready-to-sell digital marketplace promoting ethically produced products and ensuring fair pay for the artisans.Â
2. Digital Marketing and storytelling: Â Humanising Internet and eCommerce by building the stories behind each product, from the cultural richness to the life story of each artisan. Promotion and digital marketing strategies so artisans can showcase their products globally.Â
3. Logistics: Quality control, order fulfilment, and shipping tools.
4. Financial Inclusion: Access to banking, digital payments, and web services through our country ambassadors.
Why Womens Magic Hands
OUR AMBASSADORS STRATEGY
We provide the eCommerce resources earlier described through our ambassadors. Womens Magic Hands ambassadors find new artisans, curate products, and provide training. Our unique program allows ambassadors to teach artisans in a personalised and kindhearted way. We will then offer artisans a powerful platform to showcase their products and access a global market.
By providing digital commerce tools, we can create an integral and lasting change in the lives of our artisans' network while ensuring the preservation of their breathtaking artwork.
Our founder
RAQUEL BESSUDO
Raquel is passionate about history, art and culture and seeks to leave, through Womens Magic Hands, a social and cultural legacy. Legacy of appreciation for traditions and popular arts, empowering the women behind their creation.
She has extensive experience participating in philanthropic initiatives, in the public and private sectors. Experiences that have earned her various recognitions and awards.
Founding Member & Head of Business Development
CAMILA LOPEZ
Camila is building and guiding the team with her experience in the field of sustainable consulting and startup development where sustainability is at the core of the business strategy.Â
She has a Bachelor's Degree in Business Administration from the Universidad Iberoamericana in Mexico City and a Master's Degree in Sustainability from the University of Cape Town, South Africa.
Founding Member
VICTOR LICHTINGER
He is an economist with a Master's and PhD studies from Stanford University, passionate about Sustainable Development and an expert in water conservation. Â
With his knowledge and experience working in the sustainability field with the World Bank, World Wildlife Fund) and EDF (Environmental Defense Fund) he is creating the business strategy for Womens Magic Hands.
Founding Member
DAVID FINKELSTEIN
Serial entrepreneur, with extensive experience in developing international high-tech businesses. He promotes the mission of Womens Magic Hands, to encourage the economic development of artisans through technology tools.
He has a bachelor's degree in Economics and Computer Science from the University of California, Los Angeles (UCLA) and an MBA from Stanford University.
